Fast Growth In Russian OTC Market
Russia's self-medication market is developing fast, with sales growingin excess of 30% per annum, according to a report from Nicholas Hall & Co, entitled OTC Opportunities in Emerging Markets: Former Soviet Union.
Multinationals which already have a strong presence in the sector include Warner-Lambert, Procter & Gamble and Johnson & Johnson. Looking at individual product sectors, it notes particularly strong growth in cough/cold and analgesic products, which totaled sales of $300 million in 1995, 75% of which was sold without prescription.
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