"The Disease Molds The Person" - Yankelovich Study
A greater-than-expected diversity of opinion among American people with chronic diseases and the general population was found in an in-depth analysis of the annual Yankelovich Monitor, says PR company Hill & Knowlton. Among the survey's highlights:
- people with diabetes are more apt than the general public to wave the flag of product patriotism; 59% of diabetics cited "made in America" as a strong reason to select a brand versus 47% of the overall population;
- "make it easy to purchase" was key for people with digestive diseases (44% versus 38%); and
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