US H2 Blocker Boom Forecast To Slow Down
With a US advertising/marketing budget of $350 million, the H2 blockershave expanded the stomach remedy category 30% to $1.45 billion in the year to date, says Information Resources. Such growth will clearly slow down, comments Advertising Age, noting that consultants estimate a topping-out of the category near $2 billion by 1998. NCI's Tom Cherrick says: "these numbers will be hard to sustain, but there is still room for substantial growth, since a lot of these brands are still early entries."
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