US and European oncologists surveyed by health care advisory firm Decision Resources indicate that overall survival is the factor that most influences their prescribing decisions for unresectable malignant melanoma, and that increased overall survival is associated with the highest level of unmet need.
Interviewed thought-leaders are optimistic that Bristol-Myers Squibb (NYSE: BMY)/Ono Pharmaceuticals'(TYO: 4528) nivolumab and GlaxoSmithKline's (LSE: GSK) Tafinlar (dabrafenib) plus the firm’s Mekinist (trametinib), in particular, will show advantages over sales-leading ipilimumab (B-MS’ Yervoy) on this attribute. GSK this week filed for US approval for combination therapy with Tafinlar and Mekinist (The Pharma Letter July 10).
The DecisionBase 2013 report, titled As Vemurafenib and Ipilimumab Gain Traction in the Market, What Key Attributes Will Differentiate Emerging Therapies According to Oncologists and Payers? finds that surveyed US managed care organization (MCO) pharmacy directors demand that emerging therapies provide significant improvements in overall survival over vemurafenib (Roche (ROG: SIX)/Genentech/Daiichi Sankyo/Chugai's Zelboraf) to justify their cost and secure reimbursement.
This article is accessible to registered users, to continue reading please register for free. A free trial will give you access to exclusive features, interviews, round-ups and commentary from the sharpest minds in the pharmaceutical and biotechnology space for a week. If you are already a registered user please login. If your trial has come to an end, you can subscribe here.
Login to your accountTry before you buy
7 day trial access
Become a subscriber
Or £77 per month
The Pharma Letter is an extremely useful and valuable Life Sciences service that brings together a daily update on performance people and products. It’s part of the key information for keeping me informed
Chairman, Sanofi Aventis UK
Copyright © The Pharma Letter 2025 | Headless Content Management with Blaze