Roche And Bayer Link Up In US OTC Joint Venture

22 September 1996

A 50/50 joint venture is being set up by Roche of Switerland and the US subsidiary of the German chemical and pharmaceutical group Bayer to market several over-the-counter pharmceutical products in the USA, the two firms have announced. Financial terms were not disclosed.

The joint venture will be a combination of the two firms' US OTC businesses in analgesics, with the exception of Bayer Aspirin and women's health. Bayer will be responsible for sales and marketing of the JV products within its overall consumer care portfolio.

Brands to be included in the JV are: Roche's Aleve (naproxen) analgesic and Femstat 3 (butaconazole nitrate), a vaginal yeast infection treatment; and Bayer's Actron (ketoprofen) and Vanquish (aspirin and acetaminophen) analgesic products, Midol (multi-ingredients), a menstrual pain reliever and Myselex-7 (clotramizole) a vaginal yeast infection treatment.

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